E-commerce System Architect
& Data Science Engineer
14+ years designing and scaling e-commerce platforms — from SAP Commerce Cloud to AI-first search and personalization. Sr. Architect at AGCO Corporation, building ML-powered product discovery and seamless B2B/B2C experiences.
About Me
Architecting intelligent commerce experiences
"You must do the thing you think you cannot do." — Eleanor Roosevelt
I'm a system architect specialising in intelligent commerce. Over 12+ years, I've designed and delivered scalable B2B and B2C platforms, now focusing on AI and ML-driven experiences across Image Search, Intelligent Search, and personalization.
At AGCO Corporation, I lead initiatives that push the boundaries of AI in commerce — building Image Search and Intelligent Search solutions from the ground up. My focus is on using data and ML to make product discovery feel natural, fast, and deeply personalized.
Beyond engineering, I'm growing into principal-level architecture roles, with a focus on large-scale system design, distributed platforms, and the intersection of AI and enterprise commerce.
Technical Expertise
Stack & Skills
Career Journey
Work Experience
Integrating AI and ML into e-commerce systems by architecting Image Search and Intelligent Search solutions from scratch. Turning data into personalized, efficient customer journeys.
Led technical delivery of SAP Commerce Cloud Hybris CCV2 solutions, owning platform implementation, migrations, and upgrade projects end-to-end.
Designed and delivered SAP Commerce Cloud Hybris, DataHub, SCPI, and AWS-based solutions. Delivered B2B/B2C end-to-end projects, led upgrades from 6.5 to 2011, and migrated Hybris from on-prem to Commerce Cloud CCV2.
Involved in the design and development of applications using SAP Hybris, Spring, Adobe AEM, Java/J2EE, and AWS technologies.
Developed and supported consumer and business storefronts for EE (Everything Everywhere) using Hybris and AEM/CQ5. Designed and developed SOAP web services using JAX-WS, Spring, and CXF.
Developed and supported consumer and business storefronts for EE using Hybris and Adobe CQ5, including integration of the Hybris shop with external CMS Adobe CQ5.
Key Projects
Impact Highlights
Coveo AI-Powered Commerce Search
Approx. impact: ~8–12% lift in search CTR, ~5–10% increase in add-to-cart rate, and ~10–15% faster time-to-product.
Image Search & Intelligent Discovery
Approx. impact: ~20–30% of searches involving visuals, deeper product browsing per session, and lower bounce on search-driven sessions.
GE Oil & Gas B2B Commerce Platform
Approx. impact: higher order throughput, improved platform stability during peak demand, and shorter deployment cycles versus prior on-premise setup.
EE UK Telecom E-Commerce (ee.co.uk)
Approx. impact: noticeable improvements in page performance, faster content rollouts, and reduced manual operational effort for storefront changes.
Academic Background
Education
Credentials
Certifications & Awards
Get In Touch
Let's build something great
Whether you're exploring e-commerce architecture, AI-driven commerce solutions, or just want to connect — I'm always open to interesting conversations and opportunities.